Convey the essence of Taqueria la Monarca, a Brooklyn-based eatery with deep roots in Puebla, Mexico. The brand identity needed to transport customers to Puebla, capturing the region's rich culinary traditions and vibrant culture. The monarch butterfly, a symbol of migration and transformation, served as the central motif, representing the journey of flavors from Puebla to Brooklyn. The design aimed to create a welcoming and authentic atmosphere, inviting customers to experience the unique flavors of Puebla in the heart of Brooklyn.